If you are a business owner and have thousands of customers buying your product or service on a daily basis, this sounds like a great formula for success. However, there’s more to the success formula than sales. You need to pay attention to your customer acquisition cost. If it costs too much to acquire your […]
While only a few months ago it may not have seemed possible, most states are now lifting mask and social distancing mandates, meaning life where you live and elsewhere in the nation is slowly but surely returning to normal. However, the COVID-19 pandemic took quite a toll on businesses, yours included. Therefore, while you’re optimistic […]
As a business owner, you have put in many long hours making sure your business is successful. But if you want to keep it growing in the years ahead, you will need to develop a brand strategy that will keep your business and its products or services appealing to both new and existing customers. Contrary […]
If you have a specific societal problem you would like to address, such as a charitable cause, educational issue, or even helping unwanted dogs and cats find their forever homes, you may be thinking about starting a non-profit organization. While you will be able to do much good, it is important you know all the […]
If you are an employer and want to gain instant popularity with your employees, hand out bonuses at the end of the year, or any other time, for that matter. Along with showing your appreciation for their hard work, bonuses also demonstrate that you are willing to share your company’s success with all those who […]
Now that you are close to retiring, you need to decide where you wish to spend your post-work life. Even if you have planned well and have plenty of financial resources at your disposal, you also realize that money doesn’t go as far as it did years ago. Therefore, you need to find a place […]
While most people are accustomed to being in debt for homes, cars, and other things, being in debt to the IRS is a different matter altogether. Since the federal government does not appreciate it when folks don’t pay the amount of taxes they owe, the penalties for tax debt are often severe. Unfortunately, many people […]
As the COVID-19 pandemic has raged across the U.S. throughout much of 2020 and into 2021, small businesses have struggled to survive. While many have not, others have used the federal government’s Paycheck Protection Program (PPP) to obtain loans that are completely forgivable. However, since there are deadlines to meet and other terms to ensure […]
Financial fraud is rampant around the world, but citizens of the U.S. have arguably experienced more than their fair share due to our reputation as a wealthy country. Simply by being a U.S. resident, your odds of being targeted for financial fraud may be higher than if you lived in a second or third world […]
The volume and importance of your accounts receivables balance varies significantly by business type. A hair salon where customers pay at the time of service likely doesn’t have a large amount of accounts receivable. A manufacturing company that ships product before payment, and extends generous payment terms, likely has a If extending terms, sending invoices, […]
Whether you are a business owner or an individual, meeting with your CPA is of course important when it comes to your taxes or other financial matters. However, even if you consider yourself to be well-versed in accounting, there are usually a few terms tossed your way that may leave you confused. Rather than sit […]
If there is one thing you as a taxpayer want to avoid, it is being audited by the IRS. While the chances of it are usually very slim, there are certain red flags that do get the attention of IRS officials now and then. Whether it is tax returns for individuals or those connected to […]
People become small business owners through several methods. Some inherit a family business when a parent or relative retire. Others launch an innovative new product and find themselves running a company without ever planning on it. But for some, those with money to invest upfront, they intentionally enter the small business world by becoming a […]
For some businesses, the COVID-19 pandemic changed things overnight. Employees went home with their laptops and some haven’t returned to the office in over a year. What people thought would be temporary is looking very permanent.
Your customers are the lifeblood of your business. You exist to provide them with the products and services that fulfill their needs, and your success depends on how well you identify and meet those needs. But your customers are not a monolith.