Entries by Becky Bertuzzi

Cheap PR

Whether you’re big or small, putting together a PR strategy pays off in multiple ways. A press release that a reporter turns into an article could send new customers to your door. Having a good reputation in your community strengthens your business’ sales and longevity. And good relationships with the media result in free publicity […]

When to Hire a Contractor

When making staffing decisions, it’s important to consider all the variables. You may be hiring support growth, or bring in new clients. Other times, the role in a cost center, and you’ll need to evaluate if existing revenues can support added costs.

9 Options When You Have to Cut Personnel Costs

For many companies, personnel and personnel-related costs represent the biggest chunk of their expenses. During this pandemic, companies of all sizes have had to take a closer look at their personnel costs to see where cuts can be made. This has resulted in millions of people losing their jobs. But what if there were alternatives? […]

Cost-Cutting Ideas in the Age of COVID

Companies large and small are struggling in this age of COVID. In Chicago alone, an estimated 4,000 small businesses have shuttered. The Washington Post reports that over 100,000 small businesses nationwide have “closed forever.” And it’s not over yet. Is your business struggling to stay afloat? Before your business becomes part of these alarming statistics, take action with some […]

Is it Time to Sell?

When you started your business, you probably didn’t think about its end. The first few months, years, or decades, your focus was likely growing your sales, developing new products or services, and building your reputation in the community. But, at some point, you may start wondering if it’s time to sell.

Social Media Marketing during COVID

Have your sales dived during COVID? You wouldn’t be alone – many small businesses have struggled with the abrupt shift in our economy. Despite government programs designed to help, it’s estimated that over 100,000 businesses have closed during the pandemic.

Cash Management Strategies For Small Businesses

For many small businesses, operating under ordinary conditions is hard enough when it comes to maintaining cash flow, especially for small businesses.  However, when you toss in a pandemic on top of the usual obstacles that appear, the situation may feel overwhelming.  Yet, despite the vast majority of small businesses in the U.S. taking a […]

Best Ways For Small Business Owners To Pay Off Debt

As a small business owner, you know all too well that it is important to keep track of every dollar.  Along with paying any employees you may have, you also must have money available to purchase new equipment, pay for insurance, make improvements to your building when needed and so forth.  Unfortunately, there are almost […]

11 Tips to Keep Your Online Banking Secure

Gone are the days when you had to drive to the bank to do a single transaction. Research has shown that more than half of the adults in the U.S. bank online, while about a third bank using cell phones. You can do almost all transactions through the convenience of your phone or your desktop.