How to Calculate (and Lower) Your Customer Acquisition Cost

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If you are a business owner and have thousands of customers buying your product or service on a daily basis, this sounds like a great formula for success. However, there’s more to the success formula than sales. You need to pay attention to your customer acquisition cost. If it costs too much to acquire your customers, this will cut into your profits. If your customer acquisition cost is too high, you and your business have a serious problem that needs to be corrected as quickly as possible. To keep your business growing, you need to carefully calculate your customer acquisition cost and reduce it as much as possible.

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How to Re-Energize Your Business After the Pandemic

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While only a few months ago it may not have seemed possible, most states are now lifting mask and social distancing mandates, meaning life where you live and elsewhere in the nation is slowly but surely returning to normal. However, the COVID-19 pandemic took quite a toll on businesses, yours included. Therefore, while you’re optimistic about the future, you know you have plenty of work ahead of you to re-energize your business. Since the ball is in your court now, it’s time to be proactive and start thinking about what it will take to get your business back to pre-pandemic levels in terms of customers, sales, and profits. If you’re ready to kick COVID-19 to the curb and get your business going once again, here are some effective ways to make it happen.

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How to Develop a Brand Strategy For Your Small Business

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As a business owner, you have put in many long hours making sure your business is successful. But if you want to keep it growing in the years ahead, you will need to develop a brand strategy that will keep your business and its products or services appealing to both new and existing customers. Contrary to what many may think, defining and managing your brand will allow you to project the image you desire, which is especially important in today’s age of social media. If you are preparing to develop a brand strategy for your business, follow these steps to turn your vision into reality.

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The Benefits of Forming a Non-Profit

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If you have a specific societal problem you would like to address, such as a charitable cause, educational issue, or even helping unwanted dogs and cats find their forever homes, you may be thinking about starting a non-profit organization. While you will be able to do much good, it is important you know all the major steps involved in your project. Though certain disadvantages exist, just as there are with any venture, the pros outweigh the cons. Now that you know what you want to do, here are some of the biggest benefits to forming a non-profit.

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What to Know Before Handing Out Employee Bonuses

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If you are an employer and want to gain instant popularity with your employees, hand out bonuses at the end of the year, or any other time, for that matter. Along with showing your appreciation for their hard work, bonuses also demonstrate that you are willing to share your company’s success with all those who are making it happen. According to recent surveys, almost 80% of all businesses in the U.S. plan to give their employees some form of a bonus during a typical year. But before handing out employee bonuses, here are some things you and your employees should know.

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