When most of us think about running our business, we think about the fun things like product development, marketing and customer outreach. For most business owners, the idea of accounting is, to say the least, not exciting. We know we need it, and moreover, we love to do everything ourselves. But at the end of the day. We need to look at the cost effectiveness of having our hands in everything versus hiring someone with the knowledge and skill to do it for us. Bookkeeping is a very important part of your business. It is what helps you determine areas of growth, where you need to trim back, how you market, how you staff, what taxes need to be filed, and will in general be part of every informed decision you make about your business.