Every business owner wants growth and profit. No one wants to sit back passively and miss out on opportunities. However, as noted in Rhonda Abram’s analysis in USA Today, it’s easier said than done: there’s a certain key combination of factors that must be achieved. The key is coming up with the right combination of resources and steps to take to achieve “growth.” There are big problems with growing a small business opportunistically. Most importantly, you can’t control it or count on it. Stated another way, growth needs to be planned for following a systematic and rational approach, otherwise any so-called growth that comes out of the process will arguably be nothing more than “accidental success.” On the other hand, opportunity, especially big opportunities, often mean demanding clients that can distract you from building your core business.
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